Planning a Social Media Strategy?

Define Strategy! A coarse voice I heard from the podium and I was awakened by one of my neighbours, unlike me, trying to stay awake in the seminar. I turned around just to see if anyone was awake. To my surprise, I could see more than 25 hands representing the wisdom of their owners that was just about to flow out of the well maintained brains safely kept below the roofs of airconditioned classrooms. I felt ashamed at this. "What are you doing Mr. Dengle? Why the hell arent you ready with the answer" I questioned myself. 22 years of my life had given me ample opportunities to sit back and ponder on this question, but everytime I got this opportunity, I was faced with more severely distratcting questions like "When will they catch Osama Bin Laden", "Do UFOs really exist?" and "What will be there for my dinner tonight? I dont want to eat the bhindi my sister got yesterday". And everytime, I decided to work on the later questions.

All my life has been like a small work of a great artist who was never noticed by the world. Atleast, that is what I felt. And I had all the reasons to beleive in this. I mean, even before someone spoke about "social media marketing" I was segmenting my markets on the Orkut and was making full efforts to add them to my friends lists. I had my own targets - preferably from Mumbai, single, small hair, with a good smile, etc. etc {;)}I was using Orkut already to market my bachlerhood and acquire new talent! My positioning was simple - A guy with easy going attitude and loads of friends... And today they write about Social Media. There are books that are becoming "best sellers" in this category... Today Tweeter is enjoying the benefits, FAcebook is already a world leader, why dint Orkut notice my presence and efforts on their own site? They just made a product and left it in the market to die.. Shabby business!!! Another set of questions that pulled me out of the Strategic question raised by the old man with hair growing out of his ears which prevented him to hearing the yawns of most of my classmates, making his life easier amongst us. But I was determined to answer this. just then she stood up to answer the question... Strategy is the road map of the desired goals of the organization which can be measured on specific set of objectives and milestones.... She looks pretty today.. she looks prettier with every passing day... what is she doing in this classroom dominated by inflated brains ready to explode... ..... The face placed between the hairy ears spoke - Right miss pink shirt, but give me the technical words.... She looked around for help, I just ducked the same way Ponting did against Curtly Ambrose in his early days of cricket.... probably 1996... Ah, I remember, he played every shot was super style.... "Get back Mr. Dengle, get back... you need to answer this....." the voice inside me was taking over me... meanwhile there should have been atleast 3-4 more brains and hands that were disappointed by the hairy eared mamoth... and then cam the moment of judgement... the monster turned at me and said, "let us have your opinion "Mr. never awake" I stood up, as surprised as Sushmita Sen when she won the Miss Universe titile.. ahhhh, how gorgeous she looked, but then why did she had to adopt a kid and not marry.... I mean.... arrgghhhh.... The whole stadium was looking at me.. It was my chance of being a hero... I looked around, all those exploded brains had already made up their minds the way they would laugh at me... I knew, I would loose the entire battle if I dint hit a six like Chetan Sharma....... No no no Focus focus... what is the question? Strategy... is (what I did on Orkut) Segmentation.. Target ... Postioning...and couple it with the 4Ps... and there was a complete silence in the entire room.. the mamoth had fallen, the Golliath finnaly faced his David... He said, you are right.... sit down. I looked at her... she smiled back.... Man, she looked like Preity Zinta in Soldier.... the same movie where I dint tickets and had to buy in black... whuy dont they regulate......